How to Create a Marketing Strategy in 6 StepsCreating a marketing strategy requires that you follow a process. It’s a series of decisions at each step in the process that customises…Nov 10, 2020Nov 10, 2020
3 Startup Marketing Mistakes & How to Fix ThemThe early stages of your startup can feel exciting. You’re optimistic, full of energy and raring to go. They say “if you build it, they…Nov 1, 2020Nov 1, 2020
Marketing Process — Marketing StrategyIn this post, I will attempt to demonstrate the steps required to create a powerful marketing strategy.Sep 30, 2020Sep 30, 2020
How do develop a communications strategyA communications plan is the cherry on the marketing strategy cake. We dive into how to create a communications strategy for your brand.Jun 1, 2020Jun 1, 2020
How does marketing work in a recession?Recessions happen once every decade on average. It’s not too difficult to predict when they are likely to happen, but somewhat more…May 20, 2020May 20, 2020
How to develop a marketing strategyThis article was first published on BrandWerks: How to Develop a Marketing Strategy.May 20, 2020May 20, 2020
Us marketers always think demand, but forget about supply.Sell, sell, sell… A marketers instinct is ‘more’. More promotion, more shipments, more everything. Sell more units. Sell more services.Dec 31, 2018Dec 31, 2018
The importance of social mediaApple Inc. has 0 tweets, 0 LinkedIn updates and 3 Facebook posts.Dec 27, 2018Dec 27, 2018
The hidden forces that control your bottom line more than you doThere’s an unfortunate truth about marketing, and that is that a very bad marketer in one firm can make more money than an excellent…Dec 21, 2018Dec 21, 2018
